Author: David Gass

David Gass is a business advisor and author of Semantic Collision, where he helps service-based companies eliminate costly misalignment by engineering clarity into their language, systems, and client experience. After building and scaling companies and leading organizations through rapid growth, he now works with founders and executive teams to turn ambiguity into predictable performance.

  • Semantics

    ByDavid Gass

    It’s Just Semantics OR IS IT? Why is the phrase, “It’s Just Semantics”, killing personal and business relationships? Answer: It’s a scapegoat phrase to blame something for why relationships fail, and not getting to the root of the issue. The real reason the relationship is in trouble is misaligned language, even though they thought there…